Cooking Styles of The Rich and Famous is the ideal program to showcase your product to an international audience. Our audience will see and be linked to your product 24/7/365, your product will be associated with a ‘A’ list celebrities and a large portion of the fee will go to charity. We will supply you with complete analytics and can design special offers, contests and many other programs to increase your sales.
Why choose to pay for a product placement? There is one simple goal in mind for companies that place their products into celebrity shows. They hope that viewers will want it, and then go purchase it. Do product placements really work?
- The U.S. is the largest and fastest growing paid product placement market. It showed revenues of $1.5 Billion in 2005, $2.9 Billion in 2007, and $3.7 Billion in 2008.
- 2009 figures doubled 2008 figures in the United States.
- Branded content comprised 32% of overall marketing, advertising, and communications budgets.
- 60% of viewers feel more positive about brands that they recognized in a placement.
- 20%. That’s the increase in brand awareness that can be expected from the inclusion of a product placement in a movie,TV show or internet broadcast.
- Product placements on emotionally engaging programs are recognized by 43% more viewers than movies that would be described as “eye candy.”
- More frequent viewers and viewers who enjoy a entertainment program more will pay attention to product placements in it on a more frequent basis.
- 68% of product placements last for 5 seconds or less, but the average time of a product placement on camera is 6.2 seconds.
- The percentage of product placements that are visual and auditory: 3.1%
- 71.4% of product placements on television are paid.
The growth of product placements in the entertainment has been outstanding in the last 10 years. With growth rates doubling some years in the form of revenues, it is a multi-billion dollar industry that helps brands get in touch with some specific target demographics. When a product placement is interesting, has value to the consumer, and is in line with what a movie’s plot happens to be, then many times the actual product placement isn’t even noticed. When that happens, consumers feel a connection to a brand and recognize it without realizing why they are able to recognize it. Is this an ethical practice? Or just another form of advertising that is similar to television ads, listings in the Yellow Pages, or even PPC follow-along campaigns on the internet? However someone may feel about product placements, there is one fact that is for certain: it works.
We have many programs to feature your company name and product in our show.
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